BUILD BRAND LOYALTY

10 years to extinction@2x

40% of the S&P500 will not exist in 10 years.

—John M. Olin School of Business, Washington University

Increase repeat sales through innovative packaging

Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there's never been a better time to build up, retain and sustain brand loyalty. It's amazing how packaging is evolving to help marketers do just that.

Increase repeat sales through innovative packaging

Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there's never been a better time to build up, retain and sustain brand loyalty. It's amazing how packaging is evolving to help marketers do just that.

Coppertone

Coppertone asked the age-old question. How can we sell more stuff? To sell more, consumers need to use the product more often. So these innovations use packaging to remind the consumer to apply the product more often.

Coppertone

Coppertone asked the age-old question. How can we sell more stuff? To sell more, consumers need to use the product more often. So these innovations use packaging to remind the consumer to apply the product more often.

Using ink technology, a thermochromic ink slowly changes color when sunlight hits the ink. 

Using ink technology, a thermochromic ink slowly changes color when sunlight hits the ink. 

Since the paradigm is already shifting in packaging, a timer embedded into the layers of substrate becomes a reminder to reapply Coppertone lotion more often. Time to re-apply. Brilliant.

Since the paradigm is already shifting in packaging, a timer embedded into the layers of substrate becomes a reminder to reapply Coppertone lotion more often. Time to re-apply. Brilliant.

A digital engagement feature in the packaging connects to Coppertone’s mobile app to create a notification on the mobile device for the consumer - all while improving the consumer’s user experience, building brand loyalty and driving repeat sales.

A digital engagement feature in the packaging connects to Coppertone’s mobile app to create a notification on the mobile device for the consumer - all while improving the consumer’s user experience, building brand loyalty and driving repeat sales.

Pizza Hut

Games have always created a buzz in packaging. But how do you up your game to increase brand loyalty? Pizza Hut got all fired up when we “packaged” a March Madness game that both tracked and excited customers - while shortening the repeat sales cycle with current customers and attracting new customers. The packaging innovations for Pizza Hut also included thermochromic ink technology for reheating, labels that smell like delicious pizza and trackable coupons with unique identification that engage in omni-channel marketing strategies.

Pizza Hut

Games have always created a buzz in packaging. But how do you up your game to increase brand loyalty? Pizza Hut got all fired up when we “packaged” a March Madness game that both tracked and excited customers - while shortening the repeat sales cycle with current customers and attracting new customers. The packaging innovations for Pizza Hut also included thermochromic ink technology for reheating, labels that smell like delicious pizza and trackable coupons with unique identification that engage in omni-channel marketing strategies.

Pizza Hut March Madness

This interactive game piece doubles as a digital engagement piece to connect consumers to the Pizza Hut app, tracking who your consumers are and what your consumers are doing.

 

Pizza Hut March Madness
Pizza Hut Thermal Sticker

Want to engage consumers? You’re getting warmer! The pizza sauce “splat” in the middle shifts in color to let you know if the pizza is hot or ready to reheat.

 

Pizza Hut Thermal Sticker
Bayer

Bayer has a great heritage and history. But to have a great future, you need to bolster your brand loyalty. We used a simple format in a new way on a label—to educate and cross-promote Bayer’s brands. By using expanding multi-tabs to tell a better and more helpful story, Bayer is not only helping their customers feel better. They’re also making them a life-long friend. That’s the power of dynamic, innovative packaging.

Bayer

Bayer has a great heritage and history. But to have a great future, you need to bolster your brand loyalty. We used a simple format in a new way on a label—to educate and cross-promote Bayer’s brands. By using expanding multi-tabs to tell a better and more helpful story, Bayer is not only helping their customers feel better. They’re also making them a life-long friend. That’s the power of dynamic, innovative packaging.

Bayer tabs medicine cabinet

Fold-out tabs cross-promote related products while giving consumers a healthy education at the same time. That’s a win-win.

 

Bayer tabs medicine cabinet