DRIVE PURCHASE INTENT

Lifecycles_1@2x

Product lifecycles have shifted from an average of 2 years to as little as 60 days.

—InfoTrends

Drive purchase intent with strategic customization

As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way.

These examples drive purchase intent through strategic, customized packaging that connects to consumers through their interests - sports, hobbies, travel, even the time of year.

Drive purchase intent with strategic customization

As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way.

These examples drive purchase intent through strategic, customized packaging that connects to consumers through their interests - sports, hobbies, travel, even the time of year.

samuel_adams_logo

Millennials don’t recognize the craft beer aspect of Samuel Adams, so this customized label with a batch number creates the sense of “local” craft beer. Small batches equal craft brew.

samuel_adams_logo

Millennials don’t recognize the craft beer aspect of Samuel Adams, so this customized label with a batch number creates the sense of “local” craft beer. Small batches equal craft brew.

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Changing the “Batch Number” on every label helps turn an “ordinary” beer into a singular “craft” beer experience.

Neck labels can all be printed uniquely. And we’re talking in the millions. It’s an infinitely smart way to market the brand’s patriotic colors.

Sam Adams on bar
Constellation-Brands-01

For Constellation Brand’s Ballast Point, the beer reflects the consumer’s personality and pride. On game day pick up a case featuring your favorite team.

Constellation-Brands-01

For Constellation Brand’s Ballast Point, the beer reflects the consumer’s personality and pride. On game day pick up a case featuring your favorite team.

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Sports fans have a real affinity for their favorite team. Now they have a similar love for a brand that taps into their affection. It’s amazing what strategic customization can achieve.

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Hersheys

Chocolate icon Hershey’s becomes even more relevant to individual consumers with packaging that is effectively “seasonalized” to make it more relevant on special holidays, birthdays, events, etc.

Hersheys

Chocolate icon Hershey’s becomes even more relevant to individual consumers with packaging that is effectively “seasonalized” to make it more relevant on special holidays, birthdays, events, etc.

Hershey's spread and table top_flat_cm cropped
Optimum Nutrition

To expand their audience and improve retail shelf presence, this BSN/Optimum Nutrition packaging has more marketing muscle by expanding the sports they target, from body building and track & field to women’s basketball.  By incorporating a digital engagement aspect to the packaging, we connect to the consumer across all marketing platforms – social, video, events, etc. You can even offer an instant redeemable coupon through digital engagement.

Optimum Nutrition

To expand their audience and improve retail shelf presence, this BSN/Optimum Nutrition packaging has more marketing muscle by expanding the sports they target, from body building and track & field to women’s basketball.  By incorporating a digital engagement aspect to the packaging, we connect to the consumer across all marketing platforms – social, video, events, etc. You can even offer an instant redeemable coupon through digital engagement.

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With digital customization allowing for different packages to feature different athletes, this brand is out-working their competitors on the shelf.

Scan the body builder in this protein supplement product and you get a lot of cross-promotional marketing muscle. The packaging links to a video, coupon, events or whatever you like. It’s digital engagement on steroids.


Optimum Nutrition table
diptyque-logo

For luxury CPG candle manufacturer Diptyque, the candle becomes a “must-have” when the packaging offers a specialized, customized scent. Through the packaging, a candle becomes a collectable and memento for a specific city, and still another candle is an exclusive for a favorite retailer or a corporate gift. A home run of packaging to match the high-end nature of the candle inside.

For luxury CPG candle manufacturer Diptyque, the candle becomes a “must-have” when the packaging offers a specialized, customized scent. Through the packaging, a candle becomes a collectable and memento for a specific city, and still another candle is an exclusive for a favorite retailer or a corporate gift. A home run of packaging to match the high-end nature of the candle inside.

Dyptique Three Boxes