EXPAND BRAND EXPERIENCES

Brand Experiences@2x

64% of consumers say brand experiences have the most impact on building brand loyalty.

—2017 Branding Bond Report

Expand brand experiences with customized packaging

As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. You're having a conversation. You're interacting. You get to know their interests, schedule and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable and your consumer is willing to pay more for your product because of that tight brand loyalty. This isn't the future. It's now.

Here are some examples of innovative packaging showcasing how leading brands can have a 1-on-1 conversation with consumers, to build brand loyalists and brand evangelists.

Expand brand experiences with customized packaging

As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. You're having a conversation. You're interacting. You get to know their interests, schedule and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable and your consumer is willing to pay more for your product because of that tight brand loyalty. This isn't the future. It's now.

Here are some examples of innovative packaging showcasing how leading brands can have a 1-on-1 conversation with consumers, to build brand loyalists and brand evangelists.

Bayer

For OTC healthcare giant Bayer, a subscription model sends aspirin to the consumer directly on a set 30-day schedule. Within that service, a customized bottle is sent with the consumer’s name and a customized pattern. The packaging has an added digital engagement feature that connects “Julie’s” package to her Bayer mobile app that reminds her daily to take her aspirin. It’s the ideal prescription to influence purchase intent, enhance the customer experience and improve brand loyalty.

Bayer

For OTC healthcare giant Bayer, a subscription model sends aspirin to the consumer directly on a set 30-day schedule. Within that service, a customized bottle is sent with the consumer’s name and a customized pattern. The packaging has an added digital engagement feature that connects “Julie’s” package to her Bayer mobile app that reminds her daily to take her aspirin. It’s the ideal prescription to influence purchase intent, enhance the customer experience and improve brand loyalty.

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Julie no longer takes aspirin. She takes Bayer. That’s because she gets spoiled with a personalized package, a daily reminder, an educational component and whatever else is pertinent to her good health.

 

Bayer personalize bottle
Cheerios logo

Cheerios, the brand, is over 75 years old. Yet it is still a category favorite. How? They are geniuses at using their packaging to involve consumers. The color. The games. The collectibles. This packaging infuses new life in a proven concept by creating customized cartons featuring the artwork of specific children.

Cheerios logo

Cheerios, the brand, is over 75 years old. Yet it is still a category favorite. How? They are geniuses at using their packaging to involve consumers. The color. The games. The collectibles. This packaging infuses new life in a proven concept by creating customized cartons featuring the artwork of specific children.

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If your child isn’t Michael Jordan, don’t worry, you can still get their talent showcased on a Cheerios box. New digital printing techniques give brand marketers millions of possibilities to create unique packaging. – like a contest to put any kid’s artwork on a cereal box for mass production – or as a special order for family and friends!

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Victoria's Secret

As gift cards are a $75B industry and growing each year, why not make gift cards personal too? With “Eden’s” name on the card, these Victoria’s Secret cards become the perfect gift for that last minute girl’s-night-out birthday bash. The personalized card enhances the gift-giving experience and drives brand loyalty for both the gift-giver and the recipient. See how the brand is making a whole lot of new friends?

Victoria's Secret

As gift cards are a $75B industry and growing each year, why not make gift cards personal too? With “Eden’s” name on the card, these Victoria’s Secret cards become the perfect gift for that last minute girl’s-night-out birthday bash. The personalized card enhances the gift-giving experience and drives brand loyalty for both the gift-giver and the recipient. See how the brand is making a whole lot of new friends?

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With gifts cards in hand, Eden goes to a holiday party without having to stop and buy gifts. You go girl!

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Eden’s a busy girl so sending her personalized gift cards is a fabulous way to keep her brand-centric.

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diptyque-logo

For high-end candle manufacturer Diptyque, a personalized brand experience is alluring and intimate with a 100% customizable, on-demand package with a wedding couple’s name, date, and photo. It becomes a collectable and a memento from the event and is kept for years to come. 

diptyque-logo

For high-end candle manufacturer Diptyque, a personalized brand experience is alluring and intimate with a 100% customizable, on-demand package with a wedding couple’s name, date, and photo. It becomes a collectable and a memento from the event and is kept for years to come. 

Dyptique wedding