MAXIMIZE DIGITAL TECHNOLOGY

Clock@2x

8 seconds is our average attention span.

Goldfish@2x

9 seconds is the attention span of a goldfish.

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Innovate with digital print technologies

Latest studies show consumers spend an average of eight seconds looking at your brand marketing message. Eight seconds! Fortunately, with our attention-spans dropping, our printing capabilities are stepping up. Companies like HP are using innovative technology to speed up production, create effective customization and deliver “wow” digital graphics and color quality. It’s all about utilizing a better and more effective, eye-catching way to involve consumers, increase purchase intent and build brand loyalty.

These sales tools for HP demonstrate the benefits of utilizing digital printing on packaging and commercial applications - while illustrating the astonishing color quality and fine details achieved with HP’s Indigo technology.

hp logo

Innovate with digital print technologies

Latest studies show consumers spend an average of eight seconds looking at your brand marketing message. Eight seconds! Fortunately, with our attention-spans dropping, our printing capabilities are stepping up. Companies like HP are using innovative technology to speed up production, create effective customization and deliver “wow” digital graphics and color quality. It’s all about utilizing a better and more effective, eye-catching way to involve consumers, increase purchase intent and build brand loyalty.

These sales tools for HP demonstrate the benefits of utilizing digital printing on packaging and commercial applications - while illustrating the astonishing color quality and fine details achieved with HP’s Indigo technology.

Where Big Ideas Come to Life – Sales kit promoting the benefits of the HP Indigo 12000 Press—18 B2 sized posters, using 18 different substrates showcasing 4C process, EPM mode, Superfine, White and fluorescent inks. Usage samples include commercial applications, signage, window signage, backlit signage, labels, ID cards and credit cards.

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Cosmetic folding cartons for Goldenian strategically customized to promote various color-ways on a metalized substrate.

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Perfume folded cartons for Zengari demonstrate fine print quality and how digital printing addresses supply chain issues (diversion and counterfeiting) by utilizing security features like micro-text, secure QR codes, guilloche marks and invisible watermarks

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Jelly Bean brand Giggles & Dimples samples demonstrating the benefits of strategic customization through various flavored jelly beans. While cherry may be the best-selling flavor, other flavors like blackberry, kiwi and lemon are needed to expand the brand offerings. Whereas conventional printing requires minimum order quantities with a time-consuming make ready process, these cartons are printed inline at various quantities without plates. This is a game-changer for launching new products, new brands and rapid prototyping.

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Presenting a range of applications in packaging in various formats helps sales reps talk about the range of applications for the HP Indigo Digital Presses. The Candy Store is one example of labels and flexible packaging produced on 1 Indigo Digital Press, but the possibilities are endless.

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Eden Rose demonstrates how the vibrancy of color on uncoated, kraft substrate is essential to print service providers using natural packaging to focus on organic, natural or sustainable messaging.