The design of your packaging can make (or break) your sales, your growth, and your brand. A compelling package can
With today’s technology, anything is possible to elevate your design and meet the expectations of today’s fickle and discerning consumers—from augmented reality to unique, hyper-customization, from a full sensory experience to social responsibility and sustainability.
Sound design strategies empower business growth. My collaborative approach is proven to:
Together, we will define, research, brainstorm, evaluate, facilitate and train. Deliverables are customized for each client, but may include an analysis, a process, a system, research or a series of workshops for your team. Typically the work is contracted as a long-term engagement.
Don’t let confusing headlines, inconstant branding or copy-cat marketing crush your sales. Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf to their home and on their digital devices. Together, we’ll:
Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and engage consumers, your design needs to be instantly bold, colorful, and compelling. Design is essential for attracting, engaging and delighting consumers—from initial brand research to the point of sale, product use, social sharing and even into the recycle bin.
Working together, we’ll examine every facet of the consumer’s experience with the package:
Then, through a collaborative process of brainstorming, concepting, and refining, we’ll create designs that make consumers say “Wow!”
First, design the foundation
Engaging packaging begins with strong branding elements. If those are not established, we’ll begin with the basics:
Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail and signage to websites, e-blasts and social media content.
As a speaker and presenter, I share expertise, stories and game-changing case studies via keynotes, educational sessions, workshops, master classes, corporate events and conferences around the world.
The skills, knowledge, and energy Vicki brings to every interaction are a winsome combination.
Vicki brings a level of maturity and insight that helps brands and companies arrive quickly at the essence of any communications and design challenge. Her skills as a designer and thinker are unsurpassed.
Vicki Strull is the Rosetta Stone of business and design.
Vicki Strull made the conference for me and my team—it’s the content, the slides and the delivery. Her presentations are the whole package.
Vicki Strull is one of the best speakers I’ve ever seen. I love her style of communication.
Within a few minutes anyone can see Vicki is the real deal.
Vicki Strull impresses me like no other. I’m in awe of what she does.