Every Second Counts
Today’s consumers are bombarded with brands and products vying for their attention. If your packaging isn’t bold and compelling, consumers will overlook your products in favor of competitors. Packaging that captivates and inspires is designed to sell.
Design for Growth
Generate new revenue streams with the latest industry innovations. Develop consistent messaging for harmonized customer experiences. Wow people, i.e. your customers, with design that is instantly engaging and memorable.
Sound design strategies empower business growth. My collaborative approach is proven to:
Together, we will define, research, brainstorm, evaluate, facilitate and train. Deliverables are customized for each client, but may include an analysis, a process, a system, research or a series of workshops for your team. Typically the work is contracted as a long-term engagement.
Don’t let confusing headlines, inconstant branding or copy-cat marketing crush your sales. Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf to their home and on their digital devices. Together, we’ll:
Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and engage consumers, your design needs to be instantly bold, colorful, and compelling. Design is essential for attracting, engaging and delighting consumers—from initial brand research to the point of sale, product use, social sharing and even into the recycle bin.
Working together, we’ll examine every facet of the consumer’s experience with the package:
Then, through a collaborative process of brainstorming, concepting, and refining, we’ll create designs that make consumers say “Wow!”
First, design the foundation
Engaging packaging begins with strong branding elements. If those are not established, we’ll begin with the basics:
Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail and signage to websites, e-blasts and social media content.
As a speaker and presenter, I share expertise, stories and game-changing case studies via keynotes, educational sessions, workshops, master classes, corporate events and conferences around the world.
Vicki Strull is an amazingly talented, creative designer. Perfect example of what is possible when you understand your customers, markets, medium, and manufacturing technology. Wow!
Vicki Strull is a renaissance woman. More than a designer, she’s a strategist. More than a strategist, she’s a revenue generator. More than a businesswoman, she’s a thought leader.
Vicki Strull is one of the most creative, positive, forward-thinking people I know.
Vicki is a strategic ninja. I love working with her.
Vicki Strull is the best graphic designer I have ever met.
Vicki is a no nonsense, forward thinker, who faces every challenge with end results in mind.
Strategic and creative, Vicki Strull is like no other designer or agency I’ve ever worked with.
You’re having a conversation. You’re interacting. You get to know their interests, schedule and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable and your consumer is willing to pay more for your product because of that tight brand loyalty. As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. This isn’t the future. It’s now.
As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way.
Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there’s never been a better time to build up, retain and sustain brand loyalty. It’s amazing how packaging is evolving to help marketers do just that.