Every Second Counts
The clock is ticking the second a consumer considers a purchase. In the time it takes you to read this paragraph (8 seconds), your product has won or failed the packaging race. Competitors vie for consumer attention and dollars, making it essential to stand out with bold, compelling packaging designed to sell. Time’s up.
Design for Growth
Wow your customers with design that is instantly engaging and memorable. Pair design with consistent messaging for harmonized customer experiences. Generate new revenue streams with the latest industry innovations.
It’s not design— it’s design strategy.
Understanding and conversing with clients in business terminology reshapes conversations from the aesthetics of the design — a subjective conversation — to how a design achieves specific business goals — an objective conversation. We discuss the “why” behind concepts and design choices and how those will achieve your intended goals.
Sound design strategies empower business growth. Our creative and collaborative approach is proven to:
Together, we will define, research, brainstorm, evaluate, facilitate, and train. Deliverables are customized for each client but may include an analysis, a process, a system, research, or a series of workshops for your team. Typically, the work is contracted as a long-term engagement.
Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf or digital cart to their home —which is why stale tactics like confusing headlines, erratic branding, or copycat marketing can crush your sales.
Today’s consumer has a very short attention span — and it’s getting shorter. Your design needs to be instantly bold, colorful, and compelling to be seen and engage shoppers. Innovative design is essential for attracting, engaging, and delighting people—from initial brand research to the point of sale, product use, social sharing, and even into the recycle bin.
Working together, we’ll examine every facet of the shopper’s experience with the package:
Then, through collaborative brainstorming, concepting, and refining, we’ll create designs that make consumers say, “Wow!”
First, design the foundation
Are you attempting to sell a product before putting your design fundamentals in place? Intriguing branding begins with robust visuals and a compelling story. If those aren’t present, we’ll get back to the basics:
Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail, and signage to websites, e-blasts, and social media content.
As a designer, I address motion and emotion. I move people to take action, and I, well, move people by engaging their feelings and talking to them — not at them
As a speaker, I strive to put these two elements — motion and emotion — into every talk. I share expertise, stories, and game-changing case studies via keynotes, educational sessions, workshops, master classes, corporate events, and conferences worldwide.
Vicki Strull is an amazingly talented, creative designer. Perfect example of what is possible when you understand your customers, markets, medium, and manufacturing technology. Wow!
Vicki Strull is a renaissance woman. More than a designer, she’s a strategist. More than a strategist, she’s a revenue generator. More than a businesswoman, she’s a thought leader.
Vicki Strull is one of the most creative, positive, forward-thinking people I know.
Vicki is a strategic ninja. I love working with her.
Vicki Strull is the best graphic designer I have ever met.
Vicki is a no nonsense, forward thinker, who faces every challenge with end results in mind.
Strategic and creative, Vicki Strull is like no other designer or agency I’ve ever worked with.
You’re having a conversation. You’re interacting. You get to know their interests, schedule, and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable and your consumer is willing to pay more for your product because of that tight brand loyalty. As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. This isn’t the future. It’s now.
As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews, and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way.
Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there’s never been a better time to build up, retain, and sustain brand loyalty. It’s amazing how packaging is evolving to help marketers do just that.