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    StrategyCreative DirectionPackaging DesignBrand Identity DesignSpeakingOther

    Wield the power
    of design to
    move products
    from shelves to
    shopping carts.

    I leverage strategy,
    creative direction,
    packaging design and
    brand identity design to
    create a material impact
    on product sales,
    brand loyalty, and
    economic growth.

    Every Second Counts
    Today’s consumers are bombarded with brands and products vying for their attention. If your packaging isn’t bold and compelling, consumers will overlook your products in favor of competitors. Packaging that captivates and inspires is designed to sell.

    Design for Growth
    Generate new revenue streams with the latest industry innovations. Develop consistent messaging for harmonized customer experiences. Wow people, i.e. your customers, with design that is instantly engaging and memorable.

    Get in touch

    +

    PROJECTS

    +

    AWARDS

    YEARS OF
    EXPERIENCE

    My Specialties

    Strategy

    Sound design strategies empower business growth. My collaborative approach is proven to:

    • Generate new revenue streams
    • Break into new markets
    • Acquire new clients

    Together, we will define, research, brainstorm, evaluate, facilitate and train. Deliverables are customized for each client, but may include an analysis, a process, a system, research or a series of workshops for your team. Typically the work is contracted as a long-term engagement.

    Creative Direction

    Don’t let confusing headlines, inconstant branding or copy-cat marketing crush your sales. Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf to their home and on their digital devices. Together, we’ll:

    • Determine your positioning
    • Define precise value propositions
    • Develop clear messaging
    • Create consistent branding across all touch points—from mobile online to retail off-line and everywhere in between.

    Packaging Design

    Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and engage consumers, your design needs to be instantly bold, colorful, and compelling. Design is essential for attracting, engaging and delighting consumers—from initial brand research to the point of sale, product use, social sharing and even into the recycle bin.

    Working together, we’ll examine every facet of the consumer’s experience with the package:

    • Seeing it online
    • Noticing it on the shelf
    • Picking it up
    • Purchasing it
    • Unboxing it
    • Reviewing it and sharing it online

    Then, through a collaborative process of brainstorming, concepting, and refining, we’ll create designs that make consumers say “Wow!”

    Brand Identity Design

    First, design the foundation

    Engaging packaging begins with strong branding elements. If those are not established, we’ll begin with the basics:

    • Logo
    • Typography
    • Color palette
    • Graphic elements
    • Hierarchy
    • Brand guidelines

    Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail and signage to websites, e-blasts and social media content.

    Speaking

    As a speaker and presenter, I share expertise, stories and game-changing case studies via keynotes, educational sessions, workshops, master classes, corporate events and conferences around the world.

    • Stay current with latest industry innovations
    • Keep pace with future trends
    • Empower your team with cutting-edge design strategies
    Case Studies
    Case Studies

    Increase Consumer Engagement

    You’re having a conversation. You’re interacting. You get to know their interests, schedule and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable and your consumer is willing to pay more for your product because of that tight brand loyalty. As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. This isn’t the future. It’s now.

    Case Studies

    Drive Purchase Intent

    As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way.

    Case Studies

    Build Brand Loyalty

    Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there’s never been a better time to build up, retain and sustain brand loyalty. It’s amazing how packaging is evolving to help marketers do just that.

    Gallery