From marketing, branding, and design to consumer psychology and behavior, I am a speaker and presenter known for my passionate expertise, engaging storytelling, and unique insights. Audiences leave the room feeling inspired, energized, and above all, motivated.
Why now is the best time for innovative printing and packaging.
We all know design has become one of the most distinctive ways to differentiate brands. But did you know that digital printing capabilities are revolutionizing the way consumers interact with brands? In this talk, you’ll learn how to attract and engage new customers in new and exciting ways. From truly distinctive design and eye-popping finishing expertise to amazing customization and cost-saving efficiencies, I will reveal how digital print innovations are building brands like never before.
The secret weapon in opti-channel marketing
When 64% of consumers say consumer experience has the biggest impact on their brand loyalty, what are brands to do when brand loyalty is fleeting? How do brands adapt when 20% of all millennials expect a customized experience? And how does packaging stay relevant to the buying experience when 40% of CPG are purchased online instead of at the retail shelf? Leveraging design strategies and new digital printing technologies with existing brand assets increases consumer engagement and sales while at the same time decreasing bottom line costs. For brands, marketers and agencies, it’s not just a revelation, it’s a whole new way to engage with consumers.
Print and Packaging in the New Media Mix.
Smartphones, Instagram, On-demand (OTT: Over the top) television are just a few of the ways we communicate differently today. With integrated marketing campaigns being created and consumed at a frenetic pace, where do print and packaging fit into this new paradigm? Is print a waning media? Is print being replaced by disruptive technology? How do print and packaging evolve in this era – not simply to remain relevant but to emerge as a vital component to marketing, consumer engagement, and brand loyalty?
Want sustainable success? Amp up your commitment to sustainable packaging.
In today’s world of over abundant plastic, consumption, and waste, how can brands become a steward for the environment? An authentic culture of sustainability today is more than simply specifying certified or recycled paper. Brands are employing strategies that not only help the environment but are good for business—strategies like light-weighting, exchanging fiberboard for plastic, inventing new purposes for their packaging after-market, restructuring packaging to reduce excess packaging, and even taking responsibility for the lifecycle of a package in a circular economy. In this talk I’ll show inspired and innovative examples of what brands are doing to be more sustainable and meet consumer expectations of environmental responsibility.
Unleash the Power of Print
We all know design has become one of the most distinctive ways to differentiate brands. But did you know that digital printing capabilities are revolutionizing the way consumers interact with brands? In this presentation you’ll learn how to attract and engage new customers in new and exciting ways. From truly distinctive design and eye-popping finishing expertise to amazing customization and cost-saving efficiencies, I’ll reveal how digital print innovations are building brands like never before.
The vital role of Haptics in print and packaging
With so much of our time spent online, how do brands create emotional connections with their customers? Why do we feel like we own a product simply by touching it? And, what can we do to packaging to increase the value of products? In this presentation we’ll explore why touch is so impactful in driving impulse purchases, creating memorable experiences, and building brand loyalty.
A packaging journey into the moments of truth
With the acceleration of e-com due to the pandemic, which moment becomes the first moment of truth? When is the zero moment of truth? And, why is the second moment of truth so important for brand loyalty? In this presentation we’ll explore the customer journey as it relates to when a need arises, how imagery affects what we research and trust online, the first moment of truth, and finally, why the second moment of truth is the pivotal moment when one-time customers become customers for life.
Design packaging from the eye of the consumer
Understanding consumers is at the heart of designing successful packaging—evolving buying behaviors, consumer values, and customer experience. In this presentation, we’ll explore how consumers’ interactions with packaging impacts trust and brand loyalty and how the COVID-19 pandemic changed how we connect with consumers.
For eCom packaging the beginning of the story is at the end
While protection is the primary function of e-com packaging, memorability and sustainability have become critical with the acceleration of e-commerce. In this presentation, we’ll explore strategies brands can employ to create memorable moments that instill customer confidence, trust, loyalty, and sharing.
How brands can protect their reputation, their equity, their customers—and their revenue
As counterfeiting reaches $1.2 trillion worldwide, with yearly losses estimated at more than $98 billion, how do brands protect their reputation, their equity, and their revenue? How do they guard against the counterfeiters? In this presentation, we’ll explore both overt and covert techniques to protect not only your products and brand but also to protect the trust you’ve earned from your customers.
The skills, knowledge, and energy Vicki brings to every interaction are a winsome combination.
Vicki brings a level of maturity and insight that helps brands and companies arrive quickly at the essence of any communications and design challenge. Her skills as a designer and thinker are unsurpassed.
Bright. Empathetic. Visionary.
Vicki Strull made the conference for me and my team—it’s the content, the slides and the delivery. Her presentations are the whole package.
Vicki Strull is one of the best speakers I’ve ever seen. I love her style of communication.
Within a few minutes anyone can see Vicki is the real deal.
Vicki Strull impresses me like no other. I’m in awe of what she does.