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    StrategyCreative DirectionPackaging DesignBrand Identity DesignSpeakingOther

    Design to Sell

    Don’t let ho-hum design squash your sales.

    Design to Sell

    Don’t let ho-hum design
    squash your sales.

    Unleash the Power of Design

    Delight customers from the first glance and touch

    Create buzz and brand loyalty

    Ignite
    a following

    Sound design strategies empower business growth. My collaborative approach is proven to:

    • Generate new revenue streams
    • Break into new markets
    • Acquire new clients

    Together, we will define, research, brainstorm, evaluate, facilitate and train. Deliverables are customized for each client, but may include an analysis, a process, a system, research or a series of workshops for your team. Typically the work is contracted as a long-term engagement.

    GET IN TOUCH

    Don’t let confusing headlines, inconsistent branding or copy-cat marketing crush your sales. Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf to their home and on their digital devices. Together we’ll:

    • Determine your positioning
    • Define precise value propositions
    • Develop clear messaging
    • Create consistent branding across all touch points—from mobile online to retail off- line and everywhere in between

    GET IN TOUCH

    Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and engage consumers, your design needs to be instantly bold, colorful, and compelling. Design is essential for attracting, engaging and delighting consumers—from initial brand research to the point of sale, product use, social sharing and even into the recycle bin.

    Working together, we’ll examine every facet of the consumer’s experience with the package:

    • Seeing it online
    • Noticing it on the shelf
    • Picking it up
    • Purchasing it
    • Unboxing it
    • Reviewing it and sharing it online

    Then, through a collaborative process of brainstorming, concerting, and refining, we’ll create designs that make consumers say “Wow!”

    GET IN TOUCH

    Engaging packaging begins with strong branding elements. If those are not established, we’ll begin with the basics:

    • Logo
    • Typography
    • Color palette
    • Graphic elements
    • Hierarchy
    • Brand Guidelines

    Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail and signage to websites, eblasts and social media content.

    GET IN TOUCH

    Game On. Design Your Path To Success.

    Strategy

    Sound design strategies empower business growth. My collaborative approach is proven to:

    • Generate new revenue streams
    • Break into new markets
    • Acquire new clients

    Together, we will define, research, brainstorm, evaluate, facilitate and train. Deliverables are customized for each client, but may include an analysis, a process, a system, research or a series of workshops for your team. Typically the work is contracted as a long-term engagement.

    GET IN TOUCH

    Creative Direction

    Don’t let confusing headlines, inconsistent branding or copy-cat marketing crush your sales. Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf to their home and on their digital devices. Together we’ll:

    • Determine your positioning
    • Define precise value propositions
    • Develop clear messaging
    • Create consistent branding across all touch points—from mobile online to retail off- line and everywhere in between

    GET IN TOUCH

    Packaging Design

    Today’s consumer has a very short attention span. And it’s getting shorter. To be seen and engage consumers, your design needs to be instantly bold, colorful, and compelling. Design is essential for attracting, engaging and delighting consumers—from initial brand research to the point of sale, product use, social sharing and even into the recycle bin.

    Working together, we’ll examine every facet of the consumer’s experience with the package:

    • Seeing it online
    • Noticing it on the shelf
    • Picking it up
    • Purchasing it
    • Unboxing it
    • Reviewing it and sharing it online

    Then, through a collaborative process of brainstorming, concerting, and refining, we’ll create designs that make consumers say “Wow!”

    GET IN TOUCH

    Brand Identity Design

    Engaging packaging begins with strong branding elements. If those are not established, we’ll begin with the basics:

    • Logo
    • Typography
    • Color palette
    • Graphic elements
    • Hierarchy
    • Brand Guidelines

    Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail and signage to websites, eblasts and social media content.

    GET IN TOUCH

    Case Studies
    Case Studies

    Maximize Digital Technology

    Latest studies show consumers spend an average of eight seconds looking at your brand marketing message. Eight seconds! Fortunately, with our attention-spans dropping, our printing capabilities are stepping up. Companies like HP are using innovative technology to speed up production, create effective customization and deliver “wow” digital graphics and color quality. It’s all about utilizing a better and more effective, eye-catching way to involve consumers, increase purchase intent and build brand loyalty.

    Case Studies

    Leverage Innovative Packaging

    Do you ever think there’s more to your brand than meets the consumers’ eye? Of course there is. There’s depth, color, emotion, information, goodness, even joy. So how do you reveal all the possibilities of your brands to consumers eager to enjoy the benefits – and happy to have a 1-on-1 conversation with your products?

    Case Studies

    Expand Marketshare

    Until recently, packaging was one-dimensional. You put your product in a carton and slapped on a nicely designed graphic. Those days are gone. To keep up with the leading brands, you need to think way outside the box: combining data intelligence with creativity; interacting with your package; counting on your package to enhance your lifestyle - or even save your life.

    Gallery