This article is written by Tim Sweeney In 2020, designing great packaging is about more than just standing out on the retail shelf or leaping off the page on Amazon. Here we take a...
It’s day 89 of working from home and I’m finally taking some of this enforced downtime to clean out my inbox – after being guilted into it by colleagues who told me they did...
In the midst of the Covid-19 pandemic, e-commerce has become the primary method of shopping. According to an April survey of 8,200 consumers conducted by Prosper Insights and Analytics, 72 percent of consumers defined...
I have this notion that design can change the world In the midst of recent protests, pride marches, plastic-free campaigns, political division and the Covid pandemic, more brands are taking a stand on the...
Even before the COVID-19 outbreak pushed online ordering to unanticipated new heights, e-commerce was rapidly gaining ground as a popular alternative to brick-and-mortar shopping. Data cited by AICC, The Independent Packaging Association, indicate that...
I typically buy my favorite perfume at a retail store near me. Unfortunately, the fragrance has been discontinued and my go-to retailers are out of stock. So, I shopped online. The first time I...
Converters supplying labels to cosmetic brands are under pressure to keep up with new finishing technologies, relay the brand message and meet expectations of eco-conscious consumers. Beauty and personal care products’ labels perform a...
People are fickle. Need proof? Just watch the way they consume streaming content or scan social media. Studies show that humans have an attention span of eight seconds. To put that in perspective, goldfish...
If you’re shopping for a product and deciding among several choices, would you pay more for a brand that is environmentally responsible? A recent Nielsen study found that 50 percent of Baby Boomers, 75...
The typical supermarket has more than a dozen aisles, hundreds of shelves, and thousands of products in their own uniquely branded packaging. Much of that packaging is plastic — from soda bottles to zippered...
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