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When you print 45 billion labels a year like WS Packaging does, you’re big. But to compete at this level, you also have to be agile. And innovative. By constantly exploring and evolving new ways to innovate and breathe new life into their clients’ brands, WS is leading the way in creating innovative packaging that increases shelf impact, shopper engagement, brand consistency and packaging line productivity.
Do you ever think there’s more to your brand than meets the consumers’ eye? Of course there is. There’s depth, color, emotion, information, goodness, even joy. So how do you reveal all the possibilities of your brands to consumers eager to enjoy the benefits – and happy to have a 1-on-1 conversation with your products?
Latest studies show consumers spend an average of eight seconds looking at your brand marketing message. Eight seconds! Fortunately, with our attention-spans dropping, our printing capabilities are stepping up. Companies like HP are using innovative technology to speed up production, create effective customization and deliver “wow” digital graphics and color quality. It’s all about utilizing a better and more effective, eye-catching way to involve consumers, increase purchase intent and build brand loyalty. These sales tools for HP demonstrate the benefits of utilizing digital printing on packaging and commercial applications - while illustrating the astonishing color quality and fine details achieved with HP’s Indigo technology.
As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way. These examples drive purchase intent through strategic, customized packaging that connects to consumers through their interests - sports, hobbies, travel, even the time of year.
As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. You’re having a conversation. You’re interacting. You get to know their interests, schedule, and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable, and your consumer is willing to pay more for your product because of that tight brand loyalty. This isn’t the future. It’s now. Here are some examples of innovative packaging showcasing how leading brands can have a 1-on-1 conversation with consumers, to build brand loyalists and brand evangelists.
Until recently, packaging was one-dimensional. You put your product in a carton and slapped on a nicely designed graphic. Those days are gone. To keep up with the leading brands, you need to think way outside the box: combining data intelligence with creativity; interacting with your package; counting on your package to enhance your lifestyle - or even save your life. Here’s how four leading brands tap into the latest R&D to create new market categories while enhancing the consumer’s user experience in multi-dimensional ways.
Think brand loyalty is a slam dunk? One respected study predicts 40% of companies on the S&P 500 today will not exist in ten years. In other words, there’s never been a better time to build up, retain and sustain brand loyalty. It’s amazing how packaging is evolving to help marketers do just that.
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