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This webinar features design expert Vicki Strull, who will discuss the science of touch and what it means for how we experience the world around us. She’ll be using real-world examples, including direct mail, magazines, and catalogs — and showing how packaging can influence what we buy and our brand perceptions. This webinar is an extension of our recently published book, Reach Out and Touch, which explores why the things we touch matter more to us and why we trust the printed word more than the pixelated one.