I was a guest on Adam Peek’s ‘People of Packaging‘ podcast. We talked about the power of packaging and moments of delight.

Some Key Takeaways:

• Packaging is a fundamental touchpoint for brands and can significantly impact customer loyalty and repeat sales.
• Moments of surprise and delight in packaging can create emotional connections with consumers and lead to brand loyalty.
• Packaging design should be authentic and purposeful rather than arbitrary embellishments.
• The unboxing experience is a crucial moment of truth for brands and can be enhanced through thoughtful packaging design.
• The Sappi Standard 7 book is a valuable resource for packaging designers, providing inspiration and showcasing various packaging techniques.

Want to hear more? Of course you do! Listen Here.