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Vicki Strull

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    StrategyCreative DirectionPackaging DesignBrand Identity DesignSpeakingOther

    Unveiling the Power of Packaging and Design Thinking

    READ THE ORIGINAL POSTING

    Do you work in packaging or just love product packaging design? Then I’ve got a podcast for you!

    Product Packaging Powerhouse hosted by my friend (who is a powerhouse herself!) Megan Young Gamble, PMP®.

    This is not a podcast full of “fluff.” Megan interviewed me in episode 23, and in 36 minutes we discussed:

    * the evolution of technology in packaging
    * misconceptions about packaging design
    * the importance of integrity in branding
    * the impact of business terminology on design
    * the subconscious impact of touch on shoppers’ behavior
    * the importance of understanding business jargon for creative professions

    We also discussed “shady packaging” because why not?!

    Listen to the episode here.