I was recently on 𝗨𝗻𝗯𝗼𝘅𝗲𝗱, a package design podcast sponsored by Merchant Boxes. The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond.

They asked me these 5 questions—and I answered!

1. What inspired you to get into the custom packaging industry, and how did you get your start in the field?
2. How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you’ve seen for achieving this?
3. Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
4. What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
5. How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

If you’re looking for inspiration, tips, or to expand your brand’s reach, give this one a listen!