I had a great time on the Wrapping Things Up podcast, where we talked about the psychology behind great packaging.

Just some of the things we discussed:

• What really happens in a shopper’s mind in those first few seconds
• Why tactile, “premium” packaging can increase purchase likelihood
• The difference between the first and second moments of truth
• Emerging packaging trends for 2026, including human-centered design cues
• Small changes brands can make for a big impact on growth and loyalty

If you’re interested in practical insights into how packaging drives customer acquisition, retention, and perceived value, give the episode a listen!

🎧 Spotify
🍎 Apple Podcasts
▶️ YouTube