Coppertone asked the age-old question. How can we sell more stuff? To sell more, consumers need to use the product more often. So these innovations use packaging to remind the consumer to apply the product more often.

Using ink technology, a thermochromic ink slowly changes color when sunlight hits the ink.

Since the paradigm is already shifting in packaging, a timer embedded into the layers of substrate becomes a reminder to reapply Coppertone lotion more often. Time to re-apply. Brilliant.

A digital engagement feature in the packaging connects to Coppertone’s mobile app to create a notification on the mobile device for the consumer – all while improving the consumer’s user experience, building brand loyalty and driving repeat sales.

Wow consumers with fluttering butterflies, swimming fish, or any memorable moment, using augmented reality to earn their delight and loyalty. Added benefits of digital engagement features are on the supply chain to save from the skyrocketing costs of counterfeiters.

Games have always created a buzz in packaging. But how do you up your game to increase brand loyalty? Pizza Hut got all fired up when we “packaged” a March Madness game that both tracked and excited customers – while shortening the repeat sales cycle with current customers and attracting new customers. The packaging innovations for Pizza Hut also included thermochromic ink technology for reheating, labels that smell like delicious pizza and trackable coupons with unique identification that engage in omni-channel marketing strategies.

Bayer has a great heritage and history. But to have a great future, you need to bolster your brand loyalty. We used a simple format in a new way on a label—to educate and cross-promote Bayer’s brands. By using expanding multi-tabs to tell a better and more helpful story, Bayer is not only helping their customers feel better. They’re also making them a life-long friend. That’s the power of dynamic, innovative packaging.