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As a brand owner how do you connect with a consumer that is increasingly inundated with social media, online content, persuasive product reviews and some 10,000 marketing messages a day? Why not customize the packaging so it speaks directly to your consumer? Quite simply, drive purchase intent by using your packaging to make your brand much more relevant in a highly personal way. These examples drive purchase intent through strategic, customized packaging that connects to consumers through their interests - sports, hobbies, travel, even the time of year.
With so much revenue coming from “duty-free” shopping around the world, why not make the packaging a keepsake too? With digitally printed folding cartons, Marlboro can appeal to every city, town, or village all over the world.
No matter whiskey or beer, Constellation Brands can update its packaging according to seasonal whims, sports teams, or for any kind of limited edition. Talk about shelf appeal!
Chocolate icon Hershey’s becomes even more relevant to individual consumers with packaging that is effectively “seasonalized” to make it more relevant on special holidays, birthdays, events, etc.
Millennials don’t recognize the craft beer aspect of Samuel Adams, so this customized label with a batch number creates the sense of “local” craft beer. Small batches equal craft brew.
On the right, neck are printed uniquely. And we’re talking in the millions. It’s an infinitely smart way to market the brand’s colors and patterns.
On the left, changing the “Batch Number” on every label helps turn an “ordinary” beer into a singular “craft” beer experience.
For luxury CPG candle manufacturer Diptyque, the candle becomes a “must-have” when the packaging offers a specialized, customized scent. Through the packaging, a candle becomes a collectable and memento for a specific city, and still another candle is an exclusive for a favorite retailer or a corporate gift. A home run of packaging to match the high-end nature of the candle inside.
With so much revenue coming from “duty-free” shopping around the world, why not make the packaging a keepsake too? With digitally printed folding cartons, Marlboro can appeal to every city, town, or village all over the world.
Chocolate icon Hershey’s becomes even more relevant to individual consumers with packaging that is effectively “seasonalized” to make it more relevant on special holidays, birthdays, events, etc.
Millennials don’t recognize the craft beer aspect of Samuel Adams, so this customized label with a batch number creates the sense of “local” craft beer. Small batches equal craft brew.
On the right, neck are printed uniquely. And we’re talking in the millions. It’s an infinitely smart way to market the brand’s colors and patterns.
On the left, changing the “Batch Number” on every label helps turn an “ordinary” beer into a singular “craft” beer experience.
For luxury CPG candle manufacturer Diptyque, the candle becomes a “must-have” when the packaging offers a specialized, customized scent. Through the packaging, a candle becomes a collectable and memento for a specific city, and still another candle is an exclusive for a favorite retailer or a corporate gift. A home run of packaging to match the high-end nature of the candle inside.
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