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As a brand owner, imagine if you could speak directly, even intimately, to your targeted consumer. You’re having a conversation. You’re interacting. You get to know their interests, schedule, and desires. You begin to form a successful and rewarding, loyal relationship. You become indispensable, and your consumer is willing to pay more for your product because of that tight brand loyalty. This isn’t the future. It’s now. Here are some examples of innovative packaging showcasing how leading brands can have a 1-on-1 conversation with consumers, to build brand loyalists and brand evangelists.
Cheerios, the brand, is over 80 years old. Yet it is still a category favorite. How? They are geniuses at using their packaging to involve consumers. The color. The games. The collectibles. This packaging infuses new life in a proven concept by creating customized cartons featuring the artwork of specific children.
If your child isn’t Michael Jordan, don’t worry, you can still get their talent showcased on a Cheerios box. New digital printing techniques give brand marketers millions of possibilities to create unique packaging. – like a contest to put any kid’s artwork on a cereal box for mass production – or as a special order for family and friends!
As gift cards are a $75B industry and growing each year, why not make gift cards personal too? With “Eden’s” name on the card, these Victoria’s Secret cards become the perfect gift for that last minute girl’s-night-out birthday bash. The personalized card enhances the gift-giving experience and drives brand loyalty for both the gift-giver and the recipient. See how the brand is making a whole lot of new friends?
For OTC healthcare giant Bayer, a subscription model sends aspirin to the consumer directly on a set 30-day schedule. Within that service, a customized bottle is sent with the consumer’s name and a customized pattern. The packaging has an added digital engagement feature that connects “Julie’s” package to her Bayer mobile app that reminds her daily to take her aspirin. It’s the ideal prescription to influence purchase intent, enhance the customer experience and improve brand loyalty.
What better way to have a one-to-one conversation with your customers than with a personalized carton—every month! For HP Instant Ink, a subscription ink replacement service, imagine the delightful unboxing experience of opening up your new ink with a photo of your favorite travel destination—known, of course, from information you provided. Completely Instagram-worthy.
Cheerios, the brand, is over 80 years old. Yet it is still a category favorite. How? They are geniuses at using their packaging to involve consumers. The color. The games. The collectibles. This packaging infuses new life in a proven concept by creating customized cartons featuring the artwork of specific children.
If your child isn’t Michael Jordan, don’t worry, you can still get their talent showcased on a Cheerios box. New digital printing techniques give brand marketers millions of possibilities to create unique packaging. – like a contest to put any kid’s artwork on a cereal box for mass production – or as a special order for family and friends!
As gift cards are a $75B industry and growing each year, why not make gift cards personal too? With “Eden’s” name on the card, these Victoria’s Secret cards become the perfect gift for that last minute girl’s-night-out birthday bash. The personalized card enhances the gift-giving experience and drives brand loyalty for both the gift-giver and the recipient. See how the brand is making a whole lot of new friends?
For OTC healthcare giant Bayer, a subscription model sends aspirin to the consumer directly on a set 30-day schedule. Within that service, a customized bottle is sent with the consumer’s name and a customized pattern. The packaging has an added digital engagement feature that connects “Julie’s” package to her Bayer mobile app that reminds her daily to take her aspirin. It’s the ideal prescription to influence purchase intent, enhance the customer experience and improve brand loyalty.
What better way to have a one-to-one conversation with your customers than with a personalized carton—every month! For HP Instant Ink, a subscription ink replacement service, imagine the delightful unboxing experience of opening up your new ink with a photo of your favorite travel destination—known, of course, from information you provided. Completely Instagram-worthy.
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