WEBINAR: Richard Romano talks with design strategist Vicki Strull about the results of a new study that gauged the impact of tactile packaging effects on retail sales.

Covered in the webinar:

* Do embellishments REALLY boost sales?
* What’s the correlation between touching a package and sales?
* How does premium packaging affect people’s perceptions of product quality?
* How does sensory marketing affect post-purchase experiences, customer satisfaction, and reviews?