I had a great time on the Wrapping Things Up podcast, where we talked about the psychology behind great packaging. Just some of the things we discussed: What really happens in a shopper’s mind...
It’s a fine line between differentiating your packaging design and sending category miscues to consumers. Does Happy Coffee still go too far? For me, few things rival a lively packaging design conversation shared over...
… without alienating existing customers. As a brand strategist, creative director, and packaging designer, I’ve spent more than 25 years helping both established global brands and emerging direct-to-consumer companies unlock the power of design...
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