Paper Packaging: How Touch Affects Purchasing Decisions

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Paper Packaging: How Touch Affects Purchasing Decisions

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VIDEO: Earlier this year, Sappi North America, Inc. released “The Touch Advantage,” a study with Clemson University exploring how touch affects consumers purchasing decisions and perceptions in the paper and packaging industry.

Packaging Strategies recently sat down with one of the authors of the study, Vicki Strull, Packaging Designer, Vicki Strull Design.

Watch the 16-minute video here.

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