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Vicki Strull

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    StrategyCreative DirectionPackaging DesignBrand Identity DesignSpeakingOther

    The Power of Packaging and Moments of Delight

    I was a guest on Adam Peek’s ‘People of Packaging‘ podcast. We talked about the power of packaging and moments of delight.

    Some Key Takeaways:

    • Packaging is a fundamental touchpoint for brands and can significantly impact customer loyalty and repeat sales.
    • Moments of surprise and delight in packaging can create emotional connections with consumers and lead to brand loyalty.
    • Packaging design should be authentic and purposeful rather than arbitrary embellishments.
    • The unboxing experience is a crucial moment of truth for brands and can be enhanced through thoughtful packaging design.
    • The Sappi Standard 7 book is a valuable resource for packaging designers, providing inspiration and showcasing various packaging techniques.

    Want to hear more? Of course you do! Listen Here.