VIDEO: Earlier this year, Sappi North America, Inc. released “The Touch Advantage,” a study with Clemson University exploring how touch affects consumers purchasing decisions and perceptions in the paper and packaging industry. Packaging Strategies recently sat...
WEBINAR: Richard Romano talks with design strategist Vicki Strull about the results of a new study that gauged the impact of tactile packaging effects on retail sales. Covered in the webinar: * Do embellishments REALLY...
I’m a packaging designer and brand strategist, and so my content algorithm is optimized for print, labels, design, and branding. (I’m guessing your algorithm is similar.) Over the past several months, article after blog...
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