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Vicki Strull

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    StrategyCreative DirectionPackaging DesignBrand Identity DesignSpeakingOther

    Unboxing Success: How Innovative Packaging Drives Brand Revenue

    READ THE ORIGINAL POSTING

    In todayโ€™s competitive marketplace, packaging is more than just a containerโ€”itโ€™s a powerful marketing tool that enhances brand perception, drives engagement, and influences buying decisions.

    I was honored to join Joanne Gore, RJ Deneau, and Allen Parkinson for a webinar hosted by Sun Print Solutions, a Sun Litho Company: “๐—จ๐—ป๐—ฏ๐—ผ๐˜…๐—ถ๐—ป๐—ด ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€: ๐—›๐—ผ๐˜„ ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฃ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ

    And yes, you can watch the webinar anytime on demand!

    ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป:

    โ€ข The science behind effective ๐—ฝ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป
    โ€ข How ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ ๐—ฏ๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐—ฟ ๐—ถ๐˜€ ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐—ฐ๐—ฒ๐—ฑ by the unboxing experience
    โ€ข The crucial role of ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐˜€
    โ€ข Strategies to ๐—บ๐—ฎ๐˜…๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐—บ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐˜€๐˜๐˜€
    โ€ข Why repurposing designs can save money ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐˜€๐—ฎ๐—ฐ๐—ฟ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜†
    โ€ข How ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฝ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ถ๐—ป๐—ด enhances brand reputation and reduces waste