Of the five senses, touch plays a pivotal role in persuading consumers to buy through tactile packaging design. At a Glance Haptics in packaging enhances consumer engagement by leveraging the persuasive power of touch....
In this episode of Packaging Unpacked, Alexandria Sielaff, Director of Marketing & Communications at Viking Masek, is joined by packaging design consultant Vicki Strull for a walk-through a local grocery store to explore one...
The Paperboard Packaging Council convened in Louisville, Kentucky, last week for its 2026 Spring Outlook & Strategies Conference. The three-day event drew executives, suppliers, and brand partners from across the folding carton industry to...
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