Branding and design columnist Vicki Strull offers tips for moving the conversation beyond price Let me paint a picture that’s probably familiar to most of you: You meet with a client or a brand...
Vicki Strull: Cory, thank you for having me on your podcast today and letting me ask you questions, too! Let’s jump right in. I’ve noticed that you ask every guest: Can packaging be sustainable?...
In Part 1 of this series, I introduced The Business 6,™ a very short glossary of the top six business terms that help creatives shift a conversation from a subjective opinion on the aesthetics of a design to...
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