Designing with Purpose to Create Brand Loyalty

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Designing with Purpose to Create Brand Loyalty

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Vicki Strull helps brands achieve consumer loyalty and sales through strategic design solutions. Learn why data is a designer’s best friend, why collaboration with print partners is a necessity, and why Vicki’s sessions are filling seats at print industry events. Recorded at #XeikonCafe

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The Art of Effective Collaboration: Infusing Value from Concept to Cart

Recently, I read a LinkedIn post by Adam Peek, a self-proclaimed packaging evangelist. In the post, he boldly stated that label printing is becoming a commodity and explained that the differentiator is the value...

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The Power of Packaging and Moments of Delight

I was a guest on Adam Peek’s ‘People of Packaging‘ podcast. We talked about the power of packaging and moments of delight. Some Key Takeaways: Packaging is a fundamental touchpoint for brands and can...

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Rebound with a Rebrand

Branding and design columnist, Vicki Strull, recounts a successful packaging redesign she completed for a food brand All of us would agree that coming across a prospective client who asks, ‘How can you help...

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