Recently, I read a LinkedIn post by Adam Peek, a self-proclaimed packaging evangelist. In the post, he boldly stated that label printing is becoming a commodity and explained that the differentiator is the value...
I was a guest on Adam Peek’s ‘People of Packaging‘ podcast. We talked about the power of packaging and moments of delight. Some Key Takeaways: Packaging is a fundamental touchpoint for brands and can...
Branding and design columnist, Vicki Strull, recounts a successful packaging redesign she completed for a food brand All of us would agree that coming across a prospective client who asks, ‘How can you help...
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