You may know that print is powerful when it comes to engaging our senses, especially touch. But do you understand why we are so compelled to act when we touch a physical printed piece or packaging? In this Meetup we’re joined by our friends at Sappi North and design strategist, Vicki Strull as we explore the power of haptics in brand printing and packaging. We dive into the science of touch in paper and paper based packaging. We’ll demonstrate how print excites the senses in a way that no other medium can replicate and dive into the importance of haptics and sensory marketing in decision making. We learn why packaging has staying power, long after it’s been brought home.