In this episode of Packaging Unpacked, Alexandria Sielaff, Director of Marketing & Communications at Viking Masek, is joined by packaging design consultant Vicki Strull for a walk-through a local grocery store to explore one of the most important questions for CPG brands: What makes packaging stand out on the shelf?

From color and structure to functionality and automation, Alexandria and Vicki break down how packaging design directly influences shopper behavior—and why those design decisions should be considered early when selecting packaging equipment.

In this episode, they discuss:

• What actually grabs attention on crowded grocery shelves
• How thoughtful packaging design can influence purchasing decisions
• The connection between package structure and packaging automation
• Why CPG brands should consider machine capabilities during the design process

For brands looking to grow, scale, or refresh their packaging, understanding the relationship between design and automation can make the difference between simply being on the shelf—and standing out on it.