Converters supplying labels to cosmetic brands are under pressure to keep up with new finishing technologies, relay the brand message and meet expectations of eco-conscious consumers. Beauty and personal care products’ labels perform a...
People are fickle. Need proof? Just watch the way they consume streaming content or scan social media. Studies show that humans have an attention span of eight seconds. To put that in perspective, goldfish...
If you’re shopping for a product and deciding among several choices, would you pay more for a brand that is environmentally responsible? A recent Nielsen study found that 50 percent of Baby Boomers, 75...
The typical supermarket has more than a dozen aisles, hundreds of shelves, and thousands of products in their own uniquely branded packaging. Much of that packaging is plastic — from soda bottles to zippered...
Any brand worth its PMS colors knows that it takes multiple touchpoints to engage consumers and create a loyal following. And you may be thinking that most of those touchpoints today are e-driven, because...
As I write this piece, millions of people are marching for climate change, in 4,500 locations and 150 countries. This is the first year of the school strike for climate movement, inspired by 16-year-old Swedish activist Greta Thunberg,...
We only have eight seconds to catch someone’s attention. Still with me? In this Podcast from the Printerverse episode, Deborah speaks to Vicki Strull, Design Strategist and Brand Visionary at Vicki Strull Consulting, at the Dscoop Edge event...
Editor’s note: Labels & Labeling is thrilled to bring a new branding and design voice to the pages of the magazine. Vicki Strull is a veteran design strategist and is frequently called upon to...
Labels are small in size, but they’re immense in terms of brand communication. In many cases, the label on the product on the shelf is the only form of visual marketing promotion that the...
Not all brands are alike. That might seem like a “no brainer,” but the reality is, smaller, boutique brands tend to have very different needs when it comes to their packaging than the larger...
Billions of consumers peruse an array of products on a daily basis, meaning brands are faced with the challenge of making their products stand out in a sea of competition. Adding to the difficulty...
In a world where the average person receives 121 daily emails, seemingly endless hours of video are available at the click of a button and instant gratification rules the day, it’s becoming increasingly important...
Vicki Strull helps brands achieve consumer loyalty and sales through strategic design solutions. Learn why data is a designer’s best friend, why collaboration with print partners is a necessity, and why Vicki’s sessions are filling...
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