What happens when a popular online brand wants to break into mainstream supermarkets? The packaging must change. Two case studies show how. The CEO of Wildfare spelled it out for me: “Our products are...
Jif, Betty Crocker, and a dozen more brands update visual identities with bolder graphics and human-centric elements to stay competitive. The stakes have never been higher at the grocery store, and this year many...
My design was on The Price Is Right! 🤯 Am I in an alternate reality? Nope. Because I just watched it again. 😆 When I took on this project, I was enthusiastic about the...
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