Strategy

Sound design strategies empower business growth. Our creative and collaborative approach is proven to:

• Generate fresh revenue streams
• Break into undeveloped markets
• Acquire new clients

Together, we will define, research, brainstorm, evaluate, facilitate, and train. Deliverables are customized for each client but may include an analysis, a process, a system, research, or a series of workshops for your team. Typically, the work is contracted as a long-term engagement.

Creative Direction

Today’s consumers expect a harmonized, seamless experience during every step of their journey: from the retail shelf or digital cart to their home —which is why stale tactics like confusing headlines, erratic branding, or copycat marketing can crush your sales.

Together, we’ll:

• Determine your positioning
• Define precise value propositions
• Develop clear messaging
• Create consistent branding across all touch points—from online mobile to offline retail — and everywhere in between.

Packaging Design

Today’s consumer has a very short attention span — and it’s getting shorter. Your design needs to be instantly bold, colorful, and compelling to be seen and engage shoppers. Innovative design is essential for attracting, engaging, and delighting people—from initial brand research to the point of sale, product use, social sharing, and even into the recycle bin.

Working together, we’ll examine every facet of the shopper’s experience with the package:

• Seeing it online
• Noticing it on the shelf
• Picking it up
• Purchasing it
• Unboxing it
• Reviewing it and sharing it online

Then, through collaborative brainstorming, concepting, and refining, we’ll create designs that make consumers say, “Wow!”

Brand Identity Design

First, design the foundation

Are you attempting to sell a product before putting your design fundamentals in place? Intriguing branding begins with robust visuals and a compelling story. If those aren’t present, we’ll get back to the basics:

• Brand Story
• Logo
• Typography
• Color palette
• Graphic elements
• Hierarchy
• Brand guidelines

Then, we’ll apply this graphic system across multiple touch points—from print collateral, direct mail, and signage to websites, e-blasts, and social media content.

Speaking

As a designer, I address motion and emotion. I move people to take action, and I, well, move people by engaging their feelings and talking to them — not at them

As a speaker, I strive to put these two elements — motion and emotion — into every talk. I share expertise, stories, and game-changing case studies via keynotes, educational sessions, workshops, master classes, corporate events, and conferences worldwide.

• Stay current with the latest industry innovations
• Keep pace with future trends
• Empower and inspire your team with cutting-edge design strategies